AI-Native Product & Design Leader
The design leader moving closer to the model
I'm Tobias Treppmann, an AI-native product and design leader in Berlin. Fifteen years across complex B2B SaaS and, now, a broadcaster mid linear-to-streaming transformation — currently Head of Product Design at Bibel TV — redesigning the app, shifting the team toward user-centric thinking, and doing it hands-on with AI in the loop.
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Case Studies
Recent work demonstrating hands-on leadership and technical depth
Show more work
Prototyping in code, not in Figma specs
An AI ecosystem for fundraising letters
A premium faith app that doesn't default to dark mode
A color engine built for the brand, not the industry default
A design system that ships to production, not to Figma
The Metadata Nobody Sees
A Copilot Skill for Customer Care
Who Controls the AI?
How do you change a company's direction with one prototype?
Also
Selah
Mindful Transitions
A leadership tool: 60–90 second structured transitions between meetings, so you arrive present rather than carrying the last conversation into the next one. It started as my own calendar hack. I did the product, the interface, the build, the icon and the store listing.