AI-Native Product & Design Leader
The design leader moving closer to the model
I'm Tobias Treppmann, an AI-native product and design leader in Berlin. Fifteen years across complex B2B SaaS and, now, a broadcaster mid linear-to-streaming transformation — currently Head of Product Design at Bibel TV — redesigning the app, shifting the team toward user-centric thinking, and doing it hands-on with AI in the loop.
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Case Studies
Recent work demonstrating hands-on leadership and technical depth
When 'Simple Booking' Isn't Simple
ChurchDesk Booking System
Designing a deceptively simple booking experience that masks extraordinary complexity—multi-stakeholder coordination for sensitive contexts.
Redesigning How We Work Together
Leadership & Team Systems
When collaboration keeps breaking down, the instinct is to manage the person. But what if the problem isn't the person—it's how the team works?
Accelerating Design with AI
AI-First Design Process
AI compresses the path from idea to testable prototype. Developing an AI-first design process at Bibel TV and teaching teams to do the same.