Design Leadership
Human-centered organizations for human-centered products
I'm a Berlin-based design leader with fifteen years in complex B2B SaaS. Currently Head of Product Design at Bibel TV — redesigning the app, shifting the team toward user-centric thinking, and doing it hands-on with AI in the loop.
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Case Studies
Recent work demonstrating hands-on leadership and technical depth
When 'Simple Booking' Isn't Simple
ChurchDesk Booking System
Designing a deceptively simple booking experience that masks extraordinary complexity—multi-stakeholder coordination for sensitive contexts.
Redesigning How We Work Together
Leadership & Inclusion
When a team labels someone "difficult," the instinct is to manage the person. But what if the problem isn't the person—it's how the team works?
Accelerating Design with AI
AI-First Design Process
AI compresses the path from idea to testable prototype. Developing an AI-first design process at Bibel TV and teaching teams to do the same.