Design Leadership
Human-centered organizations for human-centered products
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I design AI products and I use AI to design. At Ninox I shaped the vibe-coding onboarding directly with the founders — prompt-to-database with the schema rendering into the real editor, not a chat preview. At Bibel TV the same year I designed a Copilot skill for customer support (handbook as context, human keeps the send decision) and run agentic prototyping with engineering — Figma to Claude Code to working prototype the same week. The throughline: AI works best when its output lands on a surface the user can actually touch, not in a chat transcript about the artefact.
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Case Studies
Recent work demonstrating hands-on leadership and technical depth
When 'Simple Booking' Isn't Simple
ChurchDesk Booking System
Designing a deceptively simple booking experience that masks extraordinary complexity—multi-stakeholder coordination for sensitive contexts.
Redesigning How We Work Together
Leadership & Inclusion
When a team labels someone "difficult," the instinct is to manage the person. But what if the problem isn't the person—it's how the team works?
Accelerating Design with AI
AI-First Design Process
AI compresses the path from idea to testable prototype. Developing an AI-first design process at Bibel TV and teaching teams to do the same.