AI-Native Product & Design Leader
The design leader moving closer to the model
I'm Tobias Treppmann, an AI-native product and design leader in Berlin. Fifteen years across complex B2B SaaS, and now Head of Product Design at Bibel TV, a broadcaster mid linear-to-streaming transformation — redesigning the app, shifting the team toward user-centric thinking, and doing it hands-on with AI in the loop.
Regenerate this bio
Pre-written bio. Set the dials, then hit Regenerate for a live AI version.
Case Studies
Recent work demonstrating hands-on leadership and technical depth
A design system product managers can prototype with in Claude
Making funeral bookings work online, with a pastor’s confirmation
Leading a team is a design problem
Working app prototypes that engineering builds from
Show more work
The month didn't decide which fundraising letters worked. The letter did.
A light-first streaming app for viewers who asked for readability
A color engine that automates what bigger streamers do by hand
A design system that ships to production, not to Figma
The Metadata Nobody Sees
An AI reply assistant a viewer-services team chose to use
Bringing user research into planning a new analytics platform
Making an AI-generated database editable from the first step
Why online shop owners wanted design control before speed
Also
Selah
Mindful Transitions
A leadership tool: 60–90 second structured transitions between meetings, so you arrive present rather than carrying the last conversation into the next one. It started as my own calendar hack. I did the product, the interface, the build, the icon and the store listing.