AI-Native Product & Design Leader
The design leader moving closer to the model
I'm Tobias Treppmann, an AI-native product and design leader in Berlin. Fifteen years across complex B2B SaaS, and now Head of Product Design at Bibel TV, a broadcaster mid linear-to-streaming transformation — redesigning the app, shifting the team toward user-centric thinking, and doing it hands-on with AI in the loop.
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Case Studies
Recent work demonstrating hands-on leadership and technical depth
A design system product managers can prototype with in Claude
Making funeral bookings work online, with a pastor’s confirmation
Leading a team is a design problem
Working app prototypes that engineering builds from
Show more work
The month didn't decide which fundraising letters worked. The letter did.
A light-first streaming app for viewers who asked for readability
Readable app themes from 10,000 video covers
One source of design decisions for Android, web and Figma
The Metadata Nobody Sees
An AI reply assistant a viewer-services team chose to use
Bringing user research into planning a new analytics platform
Making an AI-generated database editable from the first step
Why online shop owners wanted design control before speed
Also
Selah
Mindful Transitions
A leadership tool: 60–90 second structured transitions between meetings, so you arrive present rather than carrying the last conversation into the next one. It started as my own calendar hack. I did the product, the interface, the build, the icon and the store listing.